The colour psychology series started with blacks and reds – this time around it’s about browns and beiges which are probably the most down-to-earth colours out there. The colours in the brown family (Stone, Taupe, Camel, Tan, Ivory, Pewter and Beige) are friendly and approachable and best of all: it hides the dirt. This could be why it’s one of the original colours for chinos.
At one time, it was considered that no man of standing should wear a brown suit. With globalisation and the mixing of cultures, however, brown is now acceptable in many professions.
It gives out a more relaxed, more approachable message than black. In warm climates like Nigeria, all tones of beige are perfectly acceptable for business wear. It is important, however, to wear the right tones. If you’re of deep or clear colouring, wear your beige jacket with a darker or brighter shirt colour from your palette. Note that most men in Nigeria would fall into the Deep, Cool and Muted colouring categories.
The beige raincoat is a uniform for many men in colder climates and works perfectly well worn over any other colour.
My favourite colour to mix with the brown family is blue – another beautiful colour that harmonises with the brown family is green. If you look around you, nature gives hints on colour combinations that work – for instance, green trees and forestry springing out of brown earth, the blue sea cupped inside brown sand on the shores and so on. We’ll go into more colour combinations that work further down the colour psychology path. Until then, do stay fresh.