The colour of nature, green is popular with the armed forces and proves perfect for camouflage. It gives out a reassuring message, and certain shades of green have a calming effect, hence green is often chosen by institutions for uniforms and wall colours.
Work dress codes and social etiquette in Nigeria are still pretty much standardised. Only in oil and gas companies based here in Port Harcourt, new-age startups and in the creative industries where casual Friday is from Monday to Friday, will you observe a bit of freedom on work clothe choices. On the other hand, in one of the fastest growing industries in the country, bankers are obligated to adorn a shirt and tie (apart from Fridays). The most common shirt colours worn by bankers happen to be the most popular dress shirt colours in the world: white, sky blue and light pink.
The colour psychology series started with blacks and reds – this time around it’s about browns and beiges which are probably the most down-to-earth colours out there. The colours in the brown family (Stone, Taupe, Camel, Tan, Ivory, Pewter and Beige) are friendly and approachable and best of all: it hides the dirt. This could be why it’s one of the original colours for chinos.