The colour of nature, green is popular with the armed forces and proves perfect for camouflage. It gives out a reassuring message, and certain shades of green have a calming effect, hence green is often chosen by institutions for uniforms and wall colours.
The colour psychology series started with blacks and reds – this time around it’s about browns and beiges which are probably the most down-to-earth colours out there. The colours in the brown family (Stone, Taupe, Camel, Tan, Ivory, Pewter and Beige) are friendly and approachable and best of all: it hides the dirt. This could be why it’s one of the original colours for chinos.